Design and Art Direction
Entrepreneur Dan Chard asked us to develop ideas for a logo that would represent each of his global network of football based training and talent operations. Key requirements for the logo was that it was extensible allowing for various country, language, player, and coaching staff. Another key requirement was that it would be simple yet iconic and reflect the quality of the coaching talent, primarily consisting of current premiership footballers.
The design visualises the ultimate aim in any football match, and includes selected characters with extended ascenders or descenders to reflect the iconic pitch markings. The real beauty of this logo is the integration of the footballers which we can not yet show as these are currently being negotiated.
Client: Dan Chard
Related Projects by Typeslowly
- Web Site for Be Sport
- Web Site for Be Soccer USA
- Logo Design for Be Soccer USA
- Projects for Dan Chard
Credits
- Design and Art Direction: Jason McReynolds