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Logo Design for Hemingway's Footsteps

Hemingway’s Footsteps stage luxury yachting and powerboat events inspired by the life of Ernest Hemingway. The 2009 Miami launch includes a six day tour of the Bahamas, luxury hotels, fine dining, and memorable parties every night.

The logo incorporates the excitement and hedonism of the events with the central focus on the great man himself. The logo type and portrait of Ernest Hemingway are consistent for each event, whilst the illustrative elements can be adapted to feature the key elements of individual events.

• Client: Dan Chard
• Creative direction: Jason McReynolds
• Illustration: Paul Arnfield, Jason McReynolds