Creative and Art Direction
During the summer of 2006, 55DSL sponsored the dance tent at the London festival Lovebox. To create brand awareness over the two day event, we composed a creative that included a fanzine and branded out door area. The fanzine included subtle well branded articles combined with editorial written by the team at Marmalade magazine and was edited by Carl Fitzpatrick.
Client: 55DSL
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Credits
- Design and Art Direction: Jason McReynolds & Carl Fitzpatrick
- Graphic Design: Jason McReynolds
- Illustrations: Al Murphy
- Outdoor Set: Diesel
- Editorial: Marmalade Magazine
Tags: 55DSL, Branding, Creative Direction, Graphic Design, Jason McReynolds, Printed Literature