Design & art direction that is intuitive, desirable
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Flash Banner Development for Channel 4
Our first project for 4Creative at Channel 4 was to recreate a press campaign as a series of banners on channel4.com. The banners highlighted a season of programming on race and it’s impact on society. The true art of banner production is getting everything smooth and crisp whilst delivering the absolute minimum server load, in this case 30k for each banner.
- Client: 4Creative at Channel 4
- Creative Direction: 4Creative at Channel 4
- Flash Development: Jason McReynolds
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