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Creative Direction for 55DSL

During the summer of 2006, 55DSL sponsored the dance tent at the London festival Lovebox. To create brand awareness over the two day event, we composed a creative that included a fanzine and branded out door area. The fanzine included subtle well branded articles combined with editorial written by the team at Marmalade magazine and was edited by Carl Fitzpatrick.

• Client: 55DSL
• Creative Direction & graphic design: Jason McReynolds